Viral "No Rules" Video

Last time in class we viewed several Viral Video's, and the question arose what are the advertisers thinking when they produce and put out these videos.
First, we look at the style these videos are in. They are usually disguised and made to look like they are not ads but instead real news videos or home made videos. They do not announce that they are associated with a company, and try to trick the viewer into believing that the topic of this video is legit. Such as the news broadcast of the town which uses AXE body spray to attract females in a mountain town.
Sometimes the videos are in bad taste or so deceptive that if they were broadcast on television, several groups would complain and some networks would never run the commercial.
Of coarse these videos are usually longer than the average commercial, which might be the other reason for being posted on the Internet instead of on television. They bring the viewer in which a small film like story, and get them interested in what the are selling. However these videos are done with deceptive subliminal messages. One of my professors, Dr. Wells once said "when something is subliminal, you do not see it, hear it, or know about it at all." Basically, even though a commercial may not say the name of the product or obviously show the logo, as long as you catch the product, it is not subliminal.
This makes the viewer conscious of what is being sold, but it leaves them more room to be captivated by the mini movie. This is advertising in the form of entertainment. But basically the reason why these videos are made and put out this way, is because the Internet has no rules for viral video. No one governs what is appropriate and what is ethical. Some ad agencies might think if the viewer has to look for it, then its their liability too.
Someone could make the argument that the government should regulate the Internets ads, but then again, if they haven't regulated the Internet pornography market, then why would they look at viral videos. However, the government is hard to predict on which battles to fight. Someone call Tipper Gore!